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Should you have a website right away?

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The common mistake I see many new business owners rush into creating a website, as if it is a 'must' and a magic solution that 
will bring clients. Sure - a website can help. 
But, without a solid foundation, it can be a waste of time and money. So, what should you do first?

Get a website if you…

  • You have a clear offer (products/services)
  • You know who your ideal clients are
  • You already have clients or a 
strategy to drive traffic to your site
  • You have the budget for a website 
(and also its upkeep)

In this case, a well-designed website will help you grow and make it easier for clients to find & contact you! 🙂

Hold off if…

  • Your offer is still unclear
  • You don’t know your audience yet
  • You’re in the early testing phase and figuring things out
  • If you think a website alone will magically attract clients

At this stage, validating your idea is more important than having a website!

So…what can I do instead?

1. Social media

There are still many business owners who make all of their profits exclusively through social media. Social media platforms like Instagram, LinkedIn, and TikTok can be powerful tools for:

  • Showcasing your work & expertise
  • Engaging with potential clients
  • Building trust & credibility
  • Having a solid foundation for 
a website

2. Branding

Every good and trustworthy website is built on strong branding. So, before you start working 
on a website, make sure you have:

  • Have well-defined logo, colors, and fonts
  • A cohesive look across all platforms
  • A strong brand message that speaks to your ideal clients

3. Free Platforms

If you’re just starting – these free platforms can help you gain visibility without needing a website:

  • Google My Business – to get discovered in local searches
  • Etsy, Upwork & Fiverr – great for selling your services or products easily
  • Linktree & Carrd – great as your own summary

4. Networking

Your next client might come from a real conversation, not a website! 😉
Don’t underestimate face-to-face connections:

  • Attend industry events & meetups
  • Join online communities & engage in discussions
  • Use business cards – yes, they still work!

Once you have these foundations in place,
a website becomes the next logical step.

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