It usually looks like this:
But—if set up well, a contact form can:
✅ help filter serious inquiries
✅ save time
✅ give you a better understanding of your clients’ needs
Here are 5 practical elements you can immediately add to your contact form—to improve the quality of inquiries you receive.
1. Budget (preferably as a range)
Asking about budget helps you instantly see whether a potential project is realistic. It saves time for both you and the client. Offer budget ranges, where the lowest one already covers your base price (e.g., €700–1,000, €1,000–2,000…).
2. Delivery deadline
If a client expects the project to be ready “by tomorrow,” this question helps you find that out right away. It makes it easier to assess feasibility and plan your schedule.
3. How did they find you?
This question isn’t just out of curiosity—it gives you real insight into where your efforts (time or money) are paying off.
4. What’s their main challenge?
This question helps you immediately understand your client’s needs. It’s a great starting point for your first conversation and helps tailor your offer.
5. Open-ended space for additional info
Finally, give clients room to share anything they find important—things you didn’t ask directly, but that could be valuable for the project.
BONUS: Depending on your work, you can also include questions like:
🌐 Link to social media or website
📌 What service they’re interested in (if you offer several)
📍 Do they prefer working online or in-person
📅 Location (if relevant, e.g. for workshops)
📁 Do they already have materials (e.g. photos, text)
Conclusion
A contact form can—and should—do more than just collect names and emails. If designed strategically, it helps you reach the right clients faster and provide them with exactly what they need.
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