1. What Is the Goal of Your Website?
The first and most important step – what do you want to achieve with your website?
A website is not just “nicely arranged content” on the internet – it needs to have a purpose and a clearly defined function in your business. Without a precise goal, there is a high chance the website will not deliver the desired results.
Questions to Ask Yourself:
– Do I want to attract more clients and increase inquiries through my website?
– Do I need a website as a platform for selling services or digital products?
– Will my website serve solely as an informational page, or do I want to actively engage visitors?
– Do I want my website to help automate business processes (online bookings, FAQ section, chatbot…)?
If your answer is “a little bit of everything,” consider what is most important to you right now and set that as your primary goal. A website should be a strategic tool, not just a visually appealing online presence.
2. How Do You Want Visitors to Experience Your Website?
Your website is often the first interaction clients have with you, so it’s important to leave the right impression immediately.
It’s not just about color or fonts – think about the feeling you want to evoke in visitors. Do you want your website to exude professionalism and authority? Or would you rather highlight warmth and approachability?
– What three words best describe your brand? (Professional, exclusive, modern, creative, trustworthy…)
– What do you want people to notice first when they visit your website?
– Do you want visitors to quickly find key information, or do you prefer guiding them through a story?
Your website must be clear, intuitive, and fast. If someone cannot immediately find what they need, chances are they will leave – and you don’t want that.
3. How Can Your Website Simplify Your Business?
A good website should not just be an online advertisement but a tool that simplifies your business processes.
If you spend hours daily answering the same questions or manually scheduling appointments, your website can take over part of this work and save you time.
– Can your website have a contact form that filters inquiries instead of receiving generic messages?
– Do you need an online booking system that allows clients to choose their appointments?
– Can you add an FAQ section to reduce repetitive questions?
A website that does not make your business easier is not an investment but a burden. Think about how you can use it as a real tool, not just another task on your list.
4. Will Clients Be Able to Find You?
Your website might look great, but if no one can find it – you are losing potential clients.
SEO (search engine optimization) helps your website become more visible on Google and attract people who are already looking for what you offer.
Questions to ask yourself:
– What keywords do your clients use when searching for your services?
– Is your website mobile-friendly (since most searches come from mobile devices)?
– How fast does your website load – because no one likes waiting?
If you want potential clients to find you online, SEO is not an option – it’s a necessity.
5. What’s Next? How to Start?
If you want a website that delivers results, don’t rush into development before clearly defining what you truly need.
✔ Set goals and think about how your website will support your business.
✔ Consider user experience – how will you make it easier for visitors to find information?
✔ Ensure your website is not only visually appealing but also attracts clients.
Need Professional Help? I’m Here for You!
Building a website can be confusing and take more time than planned – but it doesn’t have to be. My job is to help you create a website that works for you, attracts the right clients, and simplifies your business.
If you want a website that delivers results, not headaches, contact me and let’s create a solution tailored to your goals. 😊
