UI design is now easier and cheaper with free Design Systems and UI elements. Even beginner designers and developers can now create visually pleasing apps! As the market becomes saturated with pretty products, it’s crucial that your product stands out due to the strategy behind its design.
Even better, aim to build a product that users will be hooked on.
What do you mean?
Think about Facebook, Instagram, TikTok, Spotify, and other apps that you most likely reach out for without even thinking about it.
How do they benefit from it?
- Increased user engagement
- Higher retention rates
- Stronger customer loyalty
The “Hook model”
The Hook Model by Nir Eyal, helps designers create habit-forming products.
1. The trigger
You either arrived on Instagram because you were bored and wanted a ‘dopamine hit’ or because you received a notification.
Use a combination of Internal triggers such as emotions, thoughts and needs and External triggers such as notifications or emails.
2. Action
Actions on Instagram are pretty simple and intuitive – you basically just need to scroll and swipe.
Simplify actions & ensure they are easy to complete!
3. Variable rewards
Every time you visit Instagram, there’s a chance for something exciting. Did you get another like or comment? Did someone you like post an eye-candy photo 😉 ?
Make it exciting and hook the users with surprise discounts, bonuses, exclusive content and more!
4. Investment
When we invest in something, we tend to value it more. On Instagram, your biggest investment is likely the time you spend here or the photos and comments you share.
Encourage users to make small investments of their time, data, and effort.